My brother Tim English, our VP and fearless leader at Superior Business Solutions, recently reviewed the results from a study conducted by the USPS. This study analyzed the reaction of millennials to direct mail campaigns. It turns out that millennials respond more positively and engage more with direct mail than they do to email and electronic outreach.
This is surprising, since the millennial generation is typically thought of as being tuned into devices and electronics. As Tim points out, there is good reason to be doubtful of these findings, since of course the USPS wants to encourage direct mailing campaigns