There is obviously a lot of value in keeping the relationships created at trade shows going long after the event is over. When you strengthen the rapport with established clients, they will grow to depend on you and the products or services your company provides. Building a strong connection with new clients can also lead to increased sales for years to come. In a recent post, our CMO with our daughter brand, Factory Direct Promos, outlined 3 trade show marketing tips to increase sales after a trade show ends.
Track Leads and Stay Connected
Follow up with everyone you met at the show. Email makes it so easy to reach out to someone and remind them about special offers, or even just that you are available if they have questions. This will show prospects that you and your company are serious about working with them. It will also keep your brand relevant with the people who matter most.
Get Help From the Media
It is so important to build strong relationships with media contacts. Before the start of the show, request a list of media contacts. Reach out to these journalists, PR professionals and bloggers. Introduce yourself and get to know them. Make yourself available if they have questions about the industry. Connect with these media contacts on social media, and if you or your business is mentioned make sure to link and share on your social accounts.
Get Your Prospects Involved
Custom branded promotional items make excellent trade show marketing tools. When prospects stop by your booth make sure to give them your branded takeaway. Reusable products make great trade show takeaways because they can be used during the trade show, but also long after the event ends. When your customers or media contacts carry your branded reusable bag or travel coffee mug they will keep your branding message relevant with themselves, but also spread your info to the people with whom they come into contact.
Get the most out of your trade show marketing and connect with your customers and prospects. Contact Factory Direct Promos to create your custom reusable trade show bag and watch your relationships grow into sales.