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Category Archives: Proteus B2B

23 Oct

5 Content Marketing Tips for Your B2B Business Success

Proteus B2B
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B2B Content Marketing Tips You Need Content marketing can be challenging. When you are writing marketing content for your B2B business, that challenge only increases. Finding a way to write content that engages potential clients while indexing with search engines is not always easy. However, B2B content marketing can be a really effective way in
18 Nov

What is The Difference Between Rebranding and Repositioning?

Proteus B2B
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In a recent blog post on Proteus Marketing’s site they broke down the differences between rebranding and repositioning, and while these two concepts may seem like the same thing, they are really very different. Understanding these differences allows you to identify what your company needs and to do what is in the best interest for your brand, because as explained in the original post knowing the difference “is often the difference between success and failure.”
09 Sep

15 Ways Your B2B Marketing Is Different Than B2C

Proteus B2B
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Marketing B2B? Here’s What To Keep In Mind Different techniques and strategies are required to create a successful B2B marketing campaign as compared to the B2C plan. This makes sense given that the objective of the campaign is to sell specialized products or services to a very specific audience. Our daughter brand, Proteus B2B marketing

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