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Tag Archives: b2b

18 Nov

What is The Difference Between Rebranding and Repositioning?

Proteus B2B
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In a recent blog post on Proteus Marketing’s site they broke down the differences between rebranding and repositioning, and while these two concepts may seem like the same thing, they are really very different. Understanding these differences allows you to identify what your company needs and to do what is in the best interest for your brand, because as explained in the original post knowing the difference “is often the difference between success and failure.”
09 Sep

15 Ways Your B2B Marketing Is Different Than B2C

Proteus B2B
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Marketing B2B? Here’s What To Keep In Mind Different techniques and strategies are required to create a successful B2B marketing campaign as compared to the B2C plan. This makes sense given that the objective of the campaign is to sell specialized products or services to a very specific audience. Our daughter brand, Proteus B2B marketing
28 Jan

Congratulations, ProteusB2B!

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Recently, our daughter company, ProteusB2B was honored with a blog post from Hubspot’s blog for agency professions. ProteusB2B is one among nine others to be mentioned in this post: 10 More Fast-Growing Independent Agencies You Should Know. We’re certainly proud of our team, and we’re excited to see where their growth leads. Proteus B2B is one of the

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