Marketing B2B? Here’s What To Keep In Mind
Different techniques and strategies are required to create a successful B2B marketing campaign as compared to the B2C plan. This makes sense given that the objective of the campaign is to sell specialized products or services to a very specific audience. Our daughter brand, Proteus B2B marketing specializes in helping companies market to businesses and has put together a very thorough list breaking down the differences between B2B and B2C marketing. By identifying these differences you can better understand how to create an effective marketing plan. Read on for a shortened version of the list of 15, but for the full list check out the post on Proteus’ web site.
How Is B2B Marketing Different From B2C?
- There are a lot of subtle intricacies that set B2B products and services apart, and in order to accurately sell these products and services, you need an equally informative marketing strategy that delivers a higher level of clarity.
- More Limited Audience. The pool of prospective customers is much smaller for B2B products and services. When marketing for B2C it is typically effective to cast a wide net, but that does not work for B2B. It can be challenging simply identifying perspective customers to market to.
- A Different Set of Emotions. A solid B2C marketing plan can appeal to customer’s status or impulse, and these are just not effective when crafting a B2B plan. By comparison, B2B campaigns usually focus on confidence in projected ROI and reassurance that the customer is making the correct decision.
- More People Are Involved in the B2B Purchase Decision. Normally, there are several people across different tiers of the business that are involved in making a B2B purchasing decision. For this reason a B2B marketing plan needs to reach different people within the same organization.
- One-on-One Interactions. B2C marketing can easily reach the desired audience through television ads or social media, among other platforms. Oftentimes, a B2B campaign will rely on direct relationship building with the customer to create a rapport and establish trust.
Craft Your B2B Marketing Plan
By understanding the differences between B2B and B2C you can craft a more successful marketing plan that will best position your brand and the products or services you supply and reach your targeted demographic. Contact Galen at Proteus today to talk about developing a B2B marketing plan that will work for our brand HERE.