Put Personal URL’s To Work For You
Reaching your customers in a way that will catch their attention and leave an impression is a great way to establish a rapport and improve the effectiveness of your outreach. Personal URLs, or pURLs, makes this easy, and in a recent blog post Tim English, VP at Superior Business Solutions, explains how you can put pURLs, which are essentially personalized web sites, to work for you.
Personalized Marketing Stands Out
Creating something personalized makes your customers feel that they are important to you and they warrant special attention. People are constantly bombarded with emails and social media posts, so something personalized is likely to make them take notice of your message and your brand. A pURL has your customer’s name, in addition to customized content that is automatically pulled from user inputs and information from your database, creating a web site that is tailored to each individual.
When people are presented with content catered to their interests they are much more likely to be engaged and respond to your outreach. Personalized messages show your customers that you care about them as individuals and you are willing to work for their business, instead of just shooting off a generic marketing message to everyone on a distribution list.
How Can You Put Personalized URLs to Work for Your Brand?
Superior Business Solutions offers automated marketing solutions that can build personalized direct content into both traditional and newer marketing strategies. Tim and I just took part in a webinar last week about this and it is really incredibly powerful for your marketing. Integrating personalized URLs into campaigns using variable print direct mail, email, web and social media applications will help you engage with your customers in a way that’s hard to beat.
Personalized URLs are proven to dramatically increase response rates, which makes sense given that it will appeal directly to each individual, while also collecting additional personal data on your customers. This additional information will help you create even more personalized outreach in the future to build on the relationship with your existing customers, while also fine-tuning the methods and content used to target prospective customers.
Personalized URLs offer a unique opportunity to directly reach your customers and engage with them in a meaningful way. The concept is proven effective and with proper execution pURLs can have a major impact on your relationships with your customers. Do you have questions about using personalized URLs to promote your brand? Are you ready to get started? Check out Tim’s post or fill out a quote request form HERE to learn more and have a great week!