Promotional marketing provides value by expanding the awareness and recognition of your brand. Whether things are going well, and especially if things are going not so well, this is an effective method to grow your business. My brother, Tim English, VP of SBS Brands and Superior Business Solutions, recently wrote a post about how promotional marketing can turn your bad business around.
The Results Are In
Studies show promotional products helps consumers connect with brands. The items serve as constant reminders of your brand. They are always there to ensure your customers are thinking about your brand. Consumers often have a positive association with promotional products, meaning they are open and receptive to customized gear.
Research also shows that people are more likely to do business with a company if they own a promotional product from that company. So if you get custom promotional products into your customer’s hands, that increases the odds of those customers making a purchase from you. I have seen it happen time and time again throughout my career.
Promotional marketing leaves an impression with your customers, but it does so much more. Everyone who sees your customers using your branded products will also get the message and learn about or be reminded of your brand. This extends the reach and effectiveness of the outreach.
Furthermore, a lot of people give their promotional gear away if they do not need or want the item. Meaning friends, relatives or coworkers of your customer may be introduced to your business. These individuals will further extend the reach of your brand as they use your promotional products.
If your business has taken a downturn and you need to find a way to rejuvenate sales, look no further than promotional marketing. Customized products will reach your customers and increase awareness all while making the most of your budget.
Promotional products are effective marketing tools because they constantly work to spread your branding message. Other forms of advertising, such as online or print ads, only run for a limited time. By comparison, promotional products can last for several years, are always on the clock and always promoting your brand. If you analyze the cost per impression for most promotional marketing items it works out to fractions of a cent.
It can be a scary time when sales are down and your business is on the ropes. You know you need to do something to turn things around, but figuring out exactly what that something is can be hard. Promotional marketing is the easy solution.
You can quickly and easily customize a product that will appeal to your customers for a relatively low investment. Once you distribute these products to your customers they will get to work promoting your business in a very effective way. Promotional marketing can prove to be a great way to give your sales a much-needed boost and help turn your business around.
Check out Tim’s post to learn more and reach out if you have questions about how we can help your business and the variety of solutions available.