Tag Archives: Repositioning

What is The Difference Between Rebranding and Repositioning?

In a recent blog post on Proteus Marketing’s site they broke down the differences between rebranding and repositioning, and while these two concepts may seem like the same thing, they are really very different. Understanding these differences allows you to identify what your company needs and to do what is in the best interest for your brand, because as explained in the original post knowing the difference “is often the difference between success and failure.”