Should Your Business Drop Print for Digital Communications? Consumers Weigh In
In a recent post for our founding brand, Superior Business Solutions, my brother and VP Tim English examined consumer feedback regarding paperless statements and invoicing. Digital communication is on the rise, and a lot of businesses are giving their customers the option to continue receiving paper communications, or make the switch and go paperless. What’s right for your business? And, how does paperless communication impact your business, your customers, and the environment?
Environmental Impact of Paper Communication
The most often cited reason businesses give for going paperless, is that this move benefits the environment. The reasoning goes that less paper used means fewer trees are cut down. What this rational does not take into account is responsible forest management and sustainable growing practices.
It is possible for paper communications to be environmentally sustainable, as well as an effective way to relay information to customers and market to them in order to increase business. Doing right by your business, customers and the environment does not necessarily mean giving up on paper. If done responsibly, there is no reason why your business cannot continue to offer paper communications, especially considering the research on the subject.
Give Your Customers What They Want
Your communications need to be clear and reach your customers in an effective manner. If you disseminate information in a way that does not get to your audience, it serves no purpose. This is why it is so important to learn what your customers want, and make sure you invoice them and communicate with them appropriately. There has been research done on consumer preference regarding paper invoicing, and the findings are very clear. For the full rundown of what these findings are and how this impacts your business, check out Tim’s post.