Marketing That Stands Out In a Digital World
I may be a techie, but I have lived long enough to know that even in today’s digital world, marketing that works offline is something brands need to have in their bag of marketing tricks. Our CMO at our daughter brand Factory Direct Promos, recently wrote a post about doing just that and I wanted to share some of her thoughts.
- If you can market to your target audience and beyond for several years to come, with a modest one-time expense, that is marketing that works.
- Digital media is certainly a part of marketing that cannot be overlooked today, but promoting your brand with custom reusable promotional products provides a touchpoint that can push your brand directly into the hands and lives of your customers and prospects unlike digital.
- Reusable promotional products make great marketing items because they provide years of marketing for your brand, providing a great marketing ROI.
Simple Yes, But It Works
It may sound old-school and too simple to market with reusable products like reusable bags, but it works and the numbers prove it. According to a recent Advertising Specialties Institute (ASI) impression study, 61% of consumers who have a logoed bag say they are more likely to do business with that advertiser.
Take a minute to check out the rest of our CMO’s post HERE and then take a few minutes to check out the rest of the site to see what reusable promotional products would make a good fit for marketing your brand.