IRC Labels Are Your Secret Secret Weapon to Spur On-the-spot Sales!
I have been in this business all of my life and my family has owned SBS Brands for almost 100 years and one thing I know is that the right printed pieces can work to increase sales and efficiencies. In a recent blog post, my brother and our V.P., Tim English, examined IRC labels, and the impact they can have on a business’s sales. IRC is short for Instant Redeemable Coupons. These are printed coupons that are affixed to products, allowing a customer to remove the coupon to enjoy a savings or another type of promotion.
IRC Labels are Essentially More Effective Coupons
Coupons are only effective if you can get them into your customer’s hands. Traditional coupons are not always the most convenient for consumers. The coupons must be found, cut from a page in a magazine or newspaper, and the shopper needs to remember to bring the coupon with them in order to redeem it. This is a model that worked very well in the past, and this is still an effective way to distribute and utilize coupons but you can do more to increase sales with IRC labels.
IRC labels are effective because they reach your demographic. When a consumer reaches for your product they will also grab a coupon, engage with your brand and your product. An IRC label may also be a deciding factor when a consumer is in the store deciding between your product and a competitor’s product. With an IRC label, your customer does not need to locate a coupon, cut it out of a page and remember to bring it with them to the store, because the coupon is there waiting for them.
Are IRC labels are good fit for your brand? To learn more get in touch with the good folks at Superior Business Solutions and ask for a 15 minute consultation on IRC labels.