Is your brand immediately identifiable just by the logo? Do your tag lines and corporate colors bring a sense of familiarity to your customers? Being memorable is the first step in connecting and building a relationship with your target audience isn’t it so where are you in the process?
Be consistent with your Branding
If you already have a logo, tag line, and established colors, you are well on your way, but if you’re starting out take the time to curate your image. Create a logo that is relevant to your company and select colors that will catch your audience’s attention. Think about why you do what you do and develop a tag line that is genuine and will work to catch your audience’s trust and interest.
Using an appealing logo, a relevant tag line, and recognizable colors are the best way to establish your brand. Creating the best logo may mean using a professional to design it, but it will be worth it. Having a brand image and style that is attractive will increase brand recognition and sales. Once your “look” has been established, stay consistent. Use your logo on any website, communication, or promo materials from your company.
The more aware your target audience is of your branding, the more recognizable your brand will be. This exposure will engrain a relationship between your customers (and your potential customers) with your brand.
Advertising is incredibly effective for increasing awareness amongst your audience. Finding the best medium for reaching your target demographic is key. Which outlet would create the most impact and maintain a rapport with your customers?These ads will set the tone for your brand and create a presence with your audience.
Promotional Tools for Personal Advertising
Promotional items are the perfect vehicle for your logo and branding information. Customized promotional products are very popular with customers. With portable promo items, your customers will carry your image around, essentially acting as personal advertising for your brand. By giving out these items at an event of selling them on your website, your audience further develops their connection with your brand.
Remember to continue to maintain consistent branding throughout all of your marketing and sales channels. Failure to communicate your branding image in a unified manner will cause confuse your customers and ultimately decrease your sales.
Using advertising and customized promotional materials are two of the best ways to increase relevancy and awareness amongst your target demographic. Your audience will be reminded of your company each time they see your branding information.
Meet Factory Direct Promos
If you found this post of interest to you, then you might want to visit our Eco-Life brand called Factory Direct Promos. At Factory Direct Promos (FDP) we offer fully customizable, eco-friendly promotional products in quantities of 250 to the millions like reusable bags, reusable water bottles, and other eco-friendly items to promote your brand in a more sustainable way. And while you are on the FDP site, be sure to check out our Interactive Plastic Bag Ban Map that highlights the worldwide single –use bag ban movement. Are you ready to #goreusablenow with us?