In a recent post on our daughter brand, Factory Direct Promos’ site ,they break down how retailers help the planet and their bottom line by employing reusable grocery bags. There are a lot of merits to marketing with reusable shopping bags, and at the same time there are a lot of problems caused by disposable bags, and many retailers are utilizing reusable bags help the planet and their bottom line.
Do the Right Thing for the Planet
To really understand the advantages of reusable shopping bags you need to understand the issues with the alternative option – single-use plastic bags. Plastic bags are made from natural gas and petroleum, both of which are nonrenewable resources. Using nonrenewable resources for disposable shopping bags is frivolous given that once these resources are gone they’re gone. There are much better uses of these resources.
Single-use plastic bags are seldom recycled, largely due to the difficulty of finding a facility that accepts them, so ultimately more resources are used to manufacture more bags. Most plastic bags will be tossed into landfills or will become litter. When not disposed of properly, plastic is a health risk and danger to animals and their habitats, and research has even found that chemicals from discarded plastic pieces have entered the food chain. Reusable grocery bags serve the same function, but offer none of these problems.
Retailers Put Reusable Bags to Work for Their Brand
Reusable bags save retailers the expense of purchasing single-use plastic bags, so there is an immediate cost savings. Many retailers are taking to selling or even giving away reusable shopping bags that bear their logo and marketing information. Branded reusable grocery bags typically last for years, so when customers bring their own bags they are saving the store the cost of purchasing disposable bags, but they are also spreading the marketing message imprinted on the reusable bag.
Branded reusable bags send a message that a business is cognizant of environmental issues and actively working to end these problems, or at least not contribute further. It is common practice for customers to support businesses that support issues they believe in, so marketing with customized reusable bags will establish or maintain a rapport between the brand and the consumer.
To learn more check out the post on the Factory Direct Promos site. When you understand the drawbacks of single-use plastic bags it is so much easier to appreciate the advantages of reusable bags, and as many retailers are learning reusable bags can help the planet and their brand in one fell swoop. If you’d like to learn more about customized reusable shopping bags and how they can help your business reach out to Factory Direct Promos.