Are You Making This Common Mistake When Pitching Your Business?
In a recent post by our daughter brand, Factory Direct Promos, our CMO, Shane, examines what goes into making a successful business pitch. There is one fundamental, and so incredibly important piece of information that goes into an effective pitch, and unfortunately this information is commonly left out. Does your pitch have what it takes to seal the deal? Keep reading to learn more, or check out Factory Direct Promos’ post.
Describe Your Value
When you make a pitch, you want to include really basic information, such as your name and position within your company, but you need to go a step further and outline how the products or services your company provides will benefit your customer. This may seem obvious to you, but it may not be so obvious to your potential customers. Clearly explain your value in simple terms, so there is no doubt about who you are and what you can do.
Be Clear in Your Pitch
Do not use cliches or big words. In both instances you run the risk of causing confusion. Your pitch should be clear and to the point. If your audience does not understand what you’re explaining to them they may not ask you to clear things up, so it is so very important to be clear and get your point across in the simplest terms possible. Using big words can come across as talking down to your audience, which can destroy your chances, so using simple terms is best. This way you do not run the risk of confusing your audience, or making them feel inadequate or unwise.
Take Time to Get It Right
Crafting a quality pitch is important, but the way you deliver your pitch is equally important. In order to make sure your pitch is understandable you need to practice. It may feel silly, but running through your pitch will help ensure it is easy to understand, and you are making your value clearly understood. Try writing it out first, and reading it aloud. A well developed and delivered business pitch will produce big results.
To learn more and watch a video on the subject, check out the post on Factory Direct Promos’ site. You want your business pitch to be understandable and relatable. If you achieve these two goals you will succeed in your pitch.