Are Promotional Products Worth It? Do They Work?
What kind of reach and impact do promotional products really have? Promotional products work because they have a pretty big impact, according to a recent post by Tim English, my brother and V.P. at Superior Business Solutions. At home and at work, you probably have lots of custom branded gear. These items fill a need and serve as a reminder of that brand each time you use it. By comparison, print ads, billboards and even TV spots do not have the long-term impact.
The Longevity of Promotional Gear Delivers a Great Value
There are a few key traits of promotional products that make them great. You want an item that is useful and fills a need for your customers. It’s pretty simple – useful items are used. When the promotional product is used is when it goes to work and reinforces your branding message.
Promotional products should also be well-made and durable to offer you the best ROI but also because your customers will associate this product with your brand. Something that is durable and dependable will create this positive association with your brand. Something that is poorly made or doesn’t work as intended, may lay the foundation for a less than desirable relationship between your customers and your brand. These traits work together to deliver a stunning return on investment, making promotional products highly effective in terms of brand recognition and cost.
Reach an Entire Network
Research has shown that promotional products are not just great at reaching the person who owns the item. When a person uses a promotional product, whether it is carrying a reusable grocery bag home from the store, lending a pen to a coworker, or sharing files on a USB drive, other people will be exposed to that marketing message. The more a promotional product leaves an impression the better the value that item delivers.
Ultimately, promotional products not only work, but they really end up working overtime. They deliver an incredible value. Need more convincing about the effectiveness of promotional products? Check out Tim’s post on how promotional products work and get in touch if you have any questions.