Compared to Other Forms of Advertising, How Cost Effective Are Promotional Products?

In other words, can Promotional Products really work to market your brand in a cost effective manner?

It’s an important question. Maximizing your marketing budget is a challenge for most brands. But careful planning can become increased sales and further brand recognition. In order to get the most out of your marketing dollar, you want an advertising method that reaches your target audience while increasing your brand awareness and providing a reasonable return on your investment.

According to the 2014 ASI Impression Study, (which analyzes how cost effective promotional products are compared to other forms of advertising), branded promotional products check all of these boxes. Below are some of the most intriguing takeaways about promotional products and their effectiveness, especially as they compare to other forms of advertising. 

Getting the Most Out of Your Marketing Investment

Promotional products have a lower cost-per-impression in the U.S. than prime-time television advertising, national magazine advertising, and newspaper ads. They are also a more interactive form of advertising as opposed to television, radio and print ads, which are far more passive. By actively engaging with your customers, you are more likely to leave an impression. Also, the cost for advertising specialties is not expected to increase markedly in the next few years, making them a more stable, reliable and innovative way for advertisers to reach consumers.

When you hand out branded promotional products, you’re targeting the exact consumer you want to reach – whether people who frequent your business or people who visit your trade-show booth. These are the consumers likely to use your promotional item, and when they use it they are endorsing your company and your products or services to their friends and family. According to the ASI study, this endorsement can carry a lot of weight and help propel your brand into the awareness of people you may not have reached otherwise.

What Can Branded Promotional Products Do For Your Brand?

Getting your marketing message directly into your customer’s hands is huge for your brand awareness, and getting them to hold onto it for potentially several years is an even greater success.

Are you ready to see what customized branded promotional items can do for your brand? From pens to travel coffee mugs to custom reusable bags, we have a strong lineup of eco-friendly promotional products that can be completely customized to your exact specifications, allowing you to get your name out there in a cost effective manner.

Get in touch HERE and we can walk you through the process, put together a quote or answer any questions you may have.