Send a Green Message with Your Marketing
In case you missed it our daughter brand, Factory Direct Promos, recently put out a great blog post listing eco-friendly, and effective, marketing strategies. Green marketing strategies help the planet, which is certainly enough of a reason to implement these practices, but they also send a clear message to your staff and customers that your company is not simply green washing. Utilizing green marketing practices, means you are serious about doing what you can, when you can, to help the planet and studies show consumers care about brands that go green. Here’s a rundown of 5 eco-friendly marketing strategies that work.
5 Eco-Friendly Marketing Strategies That Work
- Make Your Green Goals Public Knowledge – Use blog posts, social media and any other outlets you use to communicate with both staff and customers to share your green goals and plans. Once that info is common knowledge you’ll have to stick to your word, but you will also create a level of transparency that will establish a level of trust.
- Promote Your Brand with Reusable Products – Eco-friendly swag makes great marketing tools because they eliminate the need for single-use products so less trash will be destined for landfills. The reusable nature of these products means that when your customers carry your custom branded gear they will put your branding info on display for years.
- Eco-Partnerships – There are a lot of eco-friendly organizations and chances are they could use your help. Find an organization whose work lines up with your goals or objectives and see what you can do to lend a hand.
- What About Paper and Printing? – Business cards, pamphlets and catalogs are necessary and useful promotional tools. There will always be a need for paper marketing pieces, so make sure you choose your paper and print wisely. You can minimize the eco impact of these items and reduce your corporate footprint by looking for FSC-certified stocks or seed papers, using low VOC inks and utilizing a print supply chain management process.
- Spread the Word About Your Efforts and Achievements – Label your products and packaging with any appropriate eco labels, such as the Energy Star logo or the USDA’s Certified Organic emblem. Also make sure to call to attention any eco endorsements you may have received. People recognize these emblems and will identify what they stand for with your brand. This will help people who may not be familiar with your brand or your products or services to understand who you are and what you are about.
Is Your Company Making an Eco-Impact with Your Marketing?
Any green changes you make will have an impact and will benefit the planet and your brand. Check out FDP’s post for more info. Do you have tips for green marketing strategies that have helped your brand?