Heading to a Trade Show? Make Marketing Effective with a Custom Reusable Bag
Here at SBS Brands, we are getting ready to head to the Produce Marketing Association’s (PMA) Fresh Summit Expo in Orlando and that means all kinds of planning has been going on. From our marketing department to design, sales and accounting, we have been having a lot of fun planning for the show. Our fearless leader Beth who is our Operations Manager at our daughter brand Factory Direct Promos, along with the rest of her production team and our CMO, Shane, have been putting together their marketing know how to create a really fun, interactive bag to hand out on the show floor.
Here is a sneak peek at our PMA Fresh Summit Expo bag from our factory in China…
This eco-friendly, interactive bag we created is one-of-kind and packed full of marketing ROI. With fun messaging from our brands, a QR code to offer a show special, reminders to join us on social media and so much more, we cannot wait to share this bag with Fresh Summit Attendees.
How Can You Create an Awesome Bag for Trade Show Marketing?
In a recent blog post for our daughter brand, Factory Direct Promos, Shane wrote about the benefits of marketing at trade shows with eco-friendly reusable bags. From the eco qualities to the marketing ROI, and the proven effectiveness at establishing and maintaining your brand’s awareness, there are a lot of advantages to utilizing custom reusable bags as promotional products.
For a roundup of five reasons why you should consider making your next trade show giveaway an eco-friendly custom reusable bag check this out.
5 Ways to Make Your Trade Show Bag Pay Off
- Make Sure Your Brand Is Seen. When you customize reusable bags with your corporate ctradolor, slogan, logo, contact info and maybe even a QR code, you are getting your info out there for people to see. Reusable bags function a lot like signs your customers can carry and expose their friends, family and coworkers to your branding message.
- Help the Planet. Disposable plastic bags are a drain of resources and clog the waste stream. Reusable bags make disposable bags unnecessary, so when you promote your brand with reusable gear you are helping the planet.
- Meet Your Company’s Environmental Goals. Consistency and transparency are important. If your company has established green goals all aspects of your business should strive to live up to those goals. Eco-friendly promotional products, such as custom reusable bags, are good for the planet, and therefore, good for your brand.
- Get a Great Return on Your Investment. Reusable products are designed to be just that – reusable. When a marketing tool can deliver 3 – 6 years of dependable use that means your customers will be promoting your brand years from now, and this investment will still be paying off.
- Make Sure Your Takeaway Is the Must Have Item at Your Trade Show. Reusable bags are really useful at a trade show, because people walking the show will acquire so much stuff. When you hand out a custom branded bag people will have a place to stash business cards, catalogs, and whatever else they pick up. Customize your bag to make it stand out, and think about altering the design to build-in function with pockets or adjustable shoulder straps or whatever else you dream up. The more useful your custom reusable bag is the more likely your customers will continue to use your branded bag after the trade show ends.
Ready to Get Started? Let Factory Direct Promos Help You Create Your Very Own Custom Reusable Bags
Custom reusable bags are a versatile marketing tool that definitely deliver during a trade show, but continue to promote your brand when the trade show is over. If you’ve thought about creating a custom reusable bag, or if you have questions about any part of the process get in touch and our team will make the process easy and even a little fun. Wait until you meet Beth…