Establishing a blog take a lot of effort. Corporate blogs are challenging, especially when there’s multiple contributors and groups that need to be participating and collaborating at once. Promotions for blogging and how you treat the blog are tied together, and that affects your promotion strategy. Below, we will go over 4 tactics that will help you promote your blog and increase engagement on your site.
Provide New and Relevant Content: Do it frequently, but try not to overwhelm yourself or your team by setting impossible goals. Start with once a week and build to a higher frequency as you gain knowledge and momentum. You’re not a news provider, so people won’t expect you to post multiple times a day. But the more you blog, the more Google will crawl your site, which is imperative for getting found on the web with SEO (Search Engine Optimization). Just make sure it’s well-written and interesting content.
Establish Relationships: Reach out to industry leaders or influencers by finding out how you can help them. Comment on their blogs and ask if they would be interested in guest blogging for you. Don’t forget to give more than you ask for in this case. You have to initiate engagements to build a community around your brand.
Take Advantage of Social Media: Social media likely won’t make you direct sales, but it will gain you necessary exposure. This is your change to grow and nurture your communities, posting great content and then laying that down on your social channels to direct potential customers over to your site to engage with your brand. Social media is one of the easiest ways to promote your blog, and it’s a great way to gain momentum as a brand.
Use Press Releases: Spread your word about your product and services even more with regular press releases. This is a great way to supplement your blog posting and show people that there are newsworthy events happening at your company. Tell them about your new products, completions of projects, new partnerships, awards, industry whitepapers, and interviews. Get them interested in your brand and become an influencer in your community!
What other tips would you add to our list above?