Tag Archives: ALS Ice Bucket Challenge

Why Does the The ALS Ice Bucket Challenge Work?

Unless you are living under a rock, you most certainly have heard of the ALS Ice Bucket Challenge. It has been an incredibly effective campaign to increase awareness about ALS and increase donations to ALSA.org. In recent days, there has been some chatter about how people are "over it", but the fact is that for the people that are living with ALS and their families, it is not over.